Herrymoon
Creative Lab.







Project 1 Mass, 14시간의 덩어리2020
Mass, variable size, acrylic painting etc., 2020, gallery dos

During 14 hours, or 840 minutes, I create a block of time — a handful of time. Since the perception of time varies for each individual,

I ask: how much is your time?

The work begins by recording the time taken to form each block in a journal. The journal consists of start, pause, and end times, along with the total duration, brief notes, and drawings, granting specificity to the otherwise ordinary passage of time.

Within 14 hours, I produce one block and a series of by-products such as drawings, writings, or books.
Neither the blocks nor the by-products carry inherent meaning; they emerge through spontaneity, embodying a chain of inevitability and possibility. The materials are carefully selected to emphasize spontaneity and to avoid any narrative, just like the forms themselves.
Thus, the block, its by-products, and the journal collectively visualize time. My work serves as an equivalent to 14 hours — a visual translation of time itself.

Branding DesignEIR Cosmetic2023-2024
Developed in collaboration with professors at Ewha Womans University’s affiliate company, this natural skincare line was designed to embody the brand’s core values of expertise and gentle simplicity.
The packaging conveys a refined balance of professionalism and natural comfort, creating a trustworthy and approachable brand presence.
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